Wednesday, August 29, 2007

If Everyone is a Prospective Client...

... Should you just start calling names in the phone book?

Of course not. You need to target your clientele a little more specifically.

Who do you PREFER to work with?
• Homeowners?
• Apartment Dwellers?
• Property Managers?
• Retirement Community Directors
• Small Business Owners?

Retirees looking to document their possessions for estate planning?

Newlyweds, who just received a mountain of new possessions as gifts?

Those who have recently moved into new homes?

And WHERE are you targeting? Specific housing developments? Specific zip codes? Upscale homes? New housing subdivisions? Apartment communities? Small businesses that are all members of the same organization?

Once you've identified your target audience, you can figure out how to reach them.

1 comment:

Unknown said...

Attention: Owner of this site. This is good information. Do you own your own HI business? If you do, please contact me @ debbie@dandrhome.com. I would like to chat. Thank you