Sunday, March 23, 2008

Flooding is Latest Threat to Homeowners

Wildfires in California. Hurricanes on the gulf coast. Tornadoes in the Midwest ... and now severe flooding.

From USA Today:

Cities and towns from Missouri to Ohio suffered similar fates this week, as record flooding inundated entire towns and killed at least 15 people.

The massive flooding was compounded by a report from the National Weather Service on Thursday that predicted above-average flooding for the entire region.

From Louisiana to Nebraska and from Wisconsin to Pennsylvania, the weather service anticipates regular flooding for areas that sit along the Mississippi, Missouri and Ohio rivers.

The report upset people already facing a historic start to the flood season. Flood conditions have affected 250 communities this week.

Denial about Mother Nature's capabilities means many of these homeowners and businessowners likely haven't prepared a home inventory.

"They need to keep that kind of news to themselves," said Kim Wilson, 50, who was evacuated from his home in Poplar Bluff, Mo., but was spared when the water stopped a couple of inches from his doorstep. "I'm going to pray this is the worst of it."

Robyn Bowling could see the James River roiling from the front door of her one-story ranch. Her family bought the four-bedroom house in Galena, Mo., four years ago in part because it sits on the scenic banks of the river.

She and her husband, Richard, took their five children to the homes of friends who lived farther away, but the couple returned to the house.

By early Wednesday, the river's dark, murky water rose through the floorboards under Robyn Bowling's feet. It poured in over the front porch and under the door, as the flood swept furniture, lumber and trash past their house.

"I don't think any of us believed it would come up," says Bowling, 36, a homemaker.

The couple made a hasty retreat through their backdoor. On Thursday, they went back to assess the damage and found every room in the house covered in slime and mud left by the receding waters. All of their furniture, their beds, appliances and at least one computer were destroyed.

Tuesday, March 11, 2008

Media Coverage of Tennessee Home Inventory Service Business



News releases can lead to media coverage of your business.

Just ask A.J. Farley, owner of Farley Home Services in Murfreesboro, Tenn. A news release he sent out generated a story in the Murfreesboro Post.

To build on this initial coverage, I would recommend:
  • Sending a copy of the article to all your referral sources (insurance agents, real estate agents, estate attorneys, etc.) and past clients.
  • Including a copy of the article in any information you send or give to prospective clients.
  • Creating a "Press" section on your website, and include any news releases you've sent, fact sheets/media kit information, your photo and bio, and links to articles about your business.
Remember, publicity begets publicity. Read this blog post for more ideas on how to leverage your publicity to get even more media attention. This blog post will give you more ideas on how to use news releases to generate publicity. (Or use the Blogger search box in the upper left hand corner -- search "Publicity" to find even more resources.)

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Don't forget: My 16-page special report on "Getting Publicity for Your Home Inventory Service Business" includes several sample news releases. You can purchase it for $10 using the link below and the report will be delivered to you immediately. The special report also has information about how to build your media list, what to put in your media kit, ideas for what to write about in your news releases, sections you can target in your local newspaper, 12 timely news release topics, and 20 reasons to send a news release.
http://payloadz.com/go/sip?id=357385

Monday, March 10, 2008

Home Inventory Service Business Scam Update

I received an e-mail from a blog reader wondering about a company that advertised in Colorado for a home inventory service business start-up business opportunity.

As mentioned on the Complete Home Journal message board, this is a scam, similar to the ones I warned my readers about a few months ago. The company name is Esrom Inc. and they offer a startup kit for about $600. The principals' names are Larry Moore and Carol Simms.

As I told Roy, RUN, don't walk away from this offer.

If you're looking for a legitimate opportunity, the Complete Home Journal product is recommended by several of my readers.

Monday, March 3, 2008

Get Folks To Your Website



I'm a huge proponent of "giving stuff away" to get traffic to your website. (It's also a great way to build visibility for your Home Inventory Service business).

One great example of this is the "Monthly Honey Do List" from Double Check Your Assets LLC. You can find it under the "Downloads" section. He's also got another fabulous tool, the "Website Self-Test" (although Erik, I'd think of a different name for it.) Basically, you print out the sheet and try to list everything in one room in your house. Then, when you get home, look around and see everything you forgot. This would be a great giveaway for a trade show (with tips and your home inventory business contact information on the back side).