An Example of Publicity

One of the best ways to generate visibility for your home inventory service business is through publicity. But once you get the publicity, you need to maximize it for optimal results.

One example of how to do this can be found on the Oasis Professional Organizers web site. Owner Marc Rifkin was quoted in an article in the Seattle Times newspaper in an article on the importance of home inventories.

Marc links to the article on his website, but he can do more:

• Scan the article in and include it on the website. At a certain point, web links expire (especially for online newspaper articles).
• Print copies of the scanned articles and use it to get more publicity. Leverage the prestige of being quoted in a small publication to get quoted in a larger one -- or vice-versa.
• Mention the coverage in your client marketing materials. ("As quoted in the Seattle Times")
  

Increasing your profile is a key part of success in this industry, so use every opportunity you have to get publicity -- and make sure you get the MOST out of it too!

=====================================================================

Don't forget: My 16-page special report on "Getting Publicity for Your Home Inventory Service Business" includes several sample news releases. You can purchase it for $10 using the link below and the report will be delivered to you immediately. The special report also has information about how to build your media list, what to put in your media kit, ideas for what to write about in your news releases, sections you can target in your local newspaper, 12 timely news release topics, and 20 reasons to send a news release.
http://payloadz.com/go/sip?id=357385