Media Coverage of Tennessee Home Inventory Service Business

News releases can lead to media coverage of your business.

Just ask A.J. Farley, owner of Farley Home Services in Murfreesboro, Tenn. A news release he sent out generated a story in the Murfreesboro Post.

To build on this initial coverage, I would recommend:

• Sending a copy of the article to all your referral sources (insurance agents, real estate agents, estate attorneys, etc.) and past clients.
• Including a copy of the article in any information you send or give to prospective clients.
• Creating a "Press" section on your website, and include any news releases you've sent, fact sheets/media kit information, your photo and bio, and links to articles about your business.

Remember, publicity begets publicity. Read this blog post for more ideas on how to leverage your publicity to get even more media attention. This blog post will give you more ideas on how to use news releases to generate publicity. (Or use the Blogger search box in the upper left hand corner -- search "Publicity" to find even more resources.)

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Don't forget: My 16-page special report on "Getting Publicity for Your Home Inventory Service Business" includes several sample news releases. You can purchase it for $10 using the link below and the report will be delivered to you immediately. The special report also has information about how to build your media list, what to put in your media kit, ideas for what to write about in your news releases, sections you can target in your local newspaper, 12 timely news release topics, and 20 reasons to send a news release.
http://payloadz.com/go/sip?id=357385