Better Yellow Pages Ads

What you write in your Yellow Pages ads can make the difference between you getting 3 calls a week -- or 3 calls a DAY. The more calls you get, the more clients you can book, and the more revenue you can make!

How can you maximize the money you are spending in this medium?

Here are some of my top tips:
1. Focus on the READER. Remember, it's BENEFITS, not FEATURES. "Get back to normal faster -- and maximize your insurance reimbursement in the event of a claim," not "get a home inventory".

2. Emphasize CREDIBILITY. Include mentions or logos of associations you belong to. Mention how long you've been around. ("3 Years in Business") and include Better Business Logo or Chamber of Commerce affiliation if you've got them.

3. Make it EASY for them to work with you. Mention hours of operation (either specifically -- DAY/EVENING/SAT. APPOINTMENTS AVAILABLE).

4. Help them see your services are for THEM. (Need an inventory for your insurance company? Estate planning? Because you're moving?)

5. Don't forget a CALL TO ACTION. At a minimum, this is your phone number, but it can also include your e-mail address and web site. Lead them in with "free checklist of items to inventory" or "ask for our free booklet, 'How to Make Sure You're Covered in the Event of an Insurance Claim'" or whatever you can do to get them to CALL you.