Even More Ideas To Get You More New Clients

Building on my earlier posts on this topic (here and here), here are some more ideas you can use to attract more clients to your home inventory service business.

• Look for promotional alliances or partners (estate attorneys, financial planners, Realtors®, home inspectors, insurance agents, property management firms, apartment complex owners, senior care service providers, maid services). The possibilities are endless.
• Think like a journalist. Think about what issues your business deals with that relate to front-page news. (The weather is always a good hook, as are local disasters.) Make sure your story suggestion passes the "No Kidding -- I didn't know that!" test.
• Maintain visibility through writing. Send a print or e-newsletter regularly to clients and referral sources -- quarterly, if not monthly.
  
• See and be seen. People like to do business with people they know.
• Lend your expertise. Be a sounding board. What you give away in free advice will come back to you in new business.
• Remember -- and recognize -- your clients' birthdays.
• Get the word out. Consider flyers or posters on doors and cars.
• Meet your neighbors (both at home and at work.)
• Hand out your business card like it was candy. Post it on bulletin boards. Leave a card with your tip at eating establishments.
• Put your name on everything. Your company name, website address, and contact information should appear on all your printed materials -- flyers, forms, brochures, newsletters, billing statements, everything.