Tuesday, January 1, 2008

Now's a Great Time to Get Publicity

As this news release from the Insurance Information Institute shows, now is a great time to get free publicity for your home inventory service business!

Here's their release:

NEW YORK, December 27, 2007 — One of the best ways to make the most of your homeowners insurance is to have an up-to-date home inventory of your personal possessions. With so many people receiving expensive holiday gifts or taking advantage of the end-of-season sales on everything from home electronics to linens, dishes and other household items, there has never been a better time to create or update your home inventory, according to the Insurance Information Institute (I.I.I.)

“Having an up-to-date home inventory is one of the best ways to make the most of your insurance dollars,” said Jeanne M. Salvatore, senior vice president and consumer spokesperson for the I.I.I. “A home inventory lists all your personal possessions and their estimated value. This helps you to purchase the right amount of insurance and will make the claims process faster and easier if there is a fire, hurricane or other type of disaster. And, remember, there is virtually no part of the country that is immune from some sort of catastrophe.”

To encourage consumers to create a home inventory, the I.I.I. has developed the popular software program, Know Your Stuff. The software has been updated and version 3 is now available, making it easier than ever to enter, edit, print and store a home inventory. The new version can store multiple photographs of rooms and objects, and makes handling large inventory files fast, stable and secure.

The I.I.I.’s Know Your Stuff - Home Inventory Software makes the task of creating an inventory simple. It allows you to organize your possessions room by room and provides lists of possessions that are typically found in certain rooms as a prompt. It also has the capacity to store digital photographs so that you can document your possessions visually.

It is easy to update and store a digital home inventory—it takes no more effort than the click of a mouse to add a new possession. And when it comes to storing your digital home inventory, there are many options: saving it on an internal or external hard drive or; using an online storage solution; burning it onto a CD; or printing out a room-by-room document. Try to make multiple copies, and be sure to keep at least one copy of your inventory outside of your home, in a safety deposit box or other secure location.

Both Windows and Mac OS versions of Know Your Stuff, version 3 are available as a free download at: http://www.knowyourstuff.org . The software and your personal home inventory files are all stored on your computer to safeguard your privacy; the I.I.I. does not have access to any of the information about your home or possessions that you input.

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To view a video about taking a home inventory, go to: http://www.iii.org/static/video/mediaplayer/hinventory.wmv .

To download a related audio file, go to:
http://www.iii.org/media/radio/prkys3/

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Don't forget: My 16-page special report on "Getting Publicity for Your Home Inventory Service Business" includes several sample news releases. You can purchase for $10 using the link below and the report will be delivered to you immediately. The special report also has information about how to build your media list, what to put in your media kit, ideas for what to write about in your news releases, sections you can target in your local newspaper, 12 timely news release topics, and 20 reasons to send a news release.
http://payloadz.com/go/sip?id=357385

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