The California wildfires continue to burn. More than 1,800 homes have already been destroyed; 68,000 more are at risk.
It's a terrible tragedy, but it also represents a marketing opportunity for our industry. Never before have so many people been faced with a classic scenario where our services are so needed. Few people had the time to document their possessions before they had to flee. Many likely lost everything. If they weren't prepared, they face the difficult challenge of filing an insurance claim without adequate documentation.
Now is the time for home inventory service professionals to issue a news release to their local media. Tie it in with the wildfires, even if you're hundreds of miles away. Fires happen everyday, and homeowners need to be prepared for any disaster.
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