Sunday, July 15, 2007

A Professional Logo Shows You Are a Professional

Your logo is a visual representation of you and your business. It can signify the type of clients you want to attract, from an upscale, highly abstract logo to a more concrete, representative logo. What kind of logo you decide to go with will depend on your target audience, your geographic service area, and -- of course -- your personal taste. The logo is a graphical representation of you to your clients. For example, your logo should be so unique that when your client sees the logo apart from your business name, he or she should still recognize the design as being your logo. What if your Home Inventory Service is part of another business? You should *still* have a separate logo for the HIS business. It can be *similar* to your other business to help tie it in visually. Logos are designed to be placed on your business cards, letterheads, envelopes, mailing labels, forms, flyers, brochures, and windows and/or doors at your office. You can also have your logo made into window decals, stickers, signs, and press-on tattoos. Once you’ve created a logo that represents you, use it often to help establish your corporate identity.

Examples of interesting/unique logos include:
Captured on Camera
Legacy Home Inventory
Security Home Inventory
Pro Home Inventory
Taking Stock Residential Inventory (my personal favorite logo AND website).

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