More California Wildfires Threaten Homes

What a crazy year this has been! Unprecedented wildfires, tornadoes, and flooding. Only a couple of monster hurricanes would make this wild and crazy weather season complete.

The weather is big news right now -- and if you're not using it to get free publicity for your home inventory service business (especially to draw attention to the NEED for conducting a home inventory, whether you do-it-yourself or hire a professional), you're missing out on a great opportunity.

Colorado Wildfires

Thousands of acres in Colorado have burned in the past few days as wildfires have swept across Colorado. If you live in Colorado (or any other area prone to wildfires), now is a great time to remind prospective customers of the value of a home inventory service.

One of my first exposures to the need for a home inventory came more than eight years ago, when one of my colleagues lost everything she had in a Colorado wildfire. She didn't have an inventory of her possessions and I donated some books to help her start rebuilding her professional library.

When I wrote about the South Carolina wildfires, I noted that the threat is year-round. Be prepared with your news release (linked to in that blog post) to educate the media in your area about the need for a home inventory.

S.C. Wildfires a Reminder Threat is Year-Round

This weekend's wildfires in South Carolina are a grim reminder that the need for a home inventory to help replace items lost in a wildfire doesn't end with the summer. More than 100 homes are smoldering in South Carolina after this weekend.

I've been reading the responses to the first-ever industry survey, and one of the biggest challenges remains attracting clients, and spreading the word about home inventory services. Sending news releases (like this Wildfire-related one) is a great way to get the attention your home inventory service business needs.

"A Lot of People Are Going to Lose Their Homes Today"

Read the entire article.

A major California wildfire reminds us of why our business is important:

Nearly 250,000 people were forced to flee their homes in San Diego County Monday as about a dozen blazes pushed by hurricane-force winds burned throughout Southern California.

The fires have burned about 100,000 acres in San Diego County, said county Supervisor Ron Roberts. "This is a major emergency," he said.

"We have more houses burning than we have people and engine companies to fight them," said San Diego Fire Captain Lisa Blake. "A lot of people are going to lose their homes today