Wildfires Threaten Los Angeles

Those in areas prone to wildfires may find this useful information in marketing their services. No one -- even Christopher Lloyd -- is immune to threats from Mother Nature.

About 2,600 acres were burned so far and gusts in the area exceed 75 mph. A map of the fire is at tinyurl.com/sayrefire.

Firefighters, two of whom have suffered minor injuries, are trying to stop the blaze before it reaches Santa Clarita, a bedroom community about 40 miles from the center of Los Angeles with a population of 180,000.

A second fire ravaged hills above Southern California's Santa Barbara coast for a second night after roaring through the exclusive Montecito enclave leveling 111 homes.

Those reported to have lost houses in the community dubbed "America's Riviera" included actor Christopher Lloyd, best known as the zany scientist in the "Back to the Future" movies.

Aftermath of California Wildfires: Ashes and Insurance Claims

By Thursday, the California fires had destroyed 1,800 homes, injured 57 people and burned a half-million acres, a little more than twice the size of New York City. Homeowners are returning to their neighborhoods to see what remains, and perhaps salvage some memories.

Next comes the nightmare of filing the insurance claims. For a few, the process will be made easier by the home inventory they prepared. Others will have to scramble to list their possessions and document ownership. For most, the records will have burned up in the fire.

Home inventory service professionals across the U.S. are reporting that interest in their services is growing in the wake of this latest natural disaster. With insurance industry sources estimating that fewer than 20% of all homeowners have an updated home inventory, the recovery process for most Californians affected in the wildfires will be long.

Publicity Opportunity from California Wildfires

The California wildfires have provided an opportunity for home inventory service business owners to promote their services -- even if you're nowhere near the West Coast.

I've prepared a news release that you can customize and send to your local media to "localize" this national story and generate awareness of the home inventory service business.

If you'd like to receive the news release, please e-mail me at homeinventoryservicemagazine@gmail.com (Subject: Wildfire News Release) and I'll send it to you. (If you have already subscribed to my THISmagazine mailing list, I've e-mailed you the link for the news release to download and customize. If you haven't signed up for the mailing list, use the form on the top right hand side of this page.)

I've also prepared a 16-page special report on "Getting Publicity for Your Home Inventory Service Business" that you can purchase for $10 using the link below. It will be delivered to you immediately upon ordering. It contains two sample news releases (including the link to immediately download the Wildfire News Release -- see page 16 -- as well as a news release for hurricane season that can also be adapted for tornado-prone areas). The special report also has information about how to build your media list, what to put in your media kit, ideas for what to write about in your news releases, sections you can target in your local newspaper, 12 timely news release topics, and 20 reasons to send a news release.
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One of the biggest challenges that we face as an industry is spreading the word about our services. Advertising is expensive -- but free publicity is invaluable! Help increase the profile of the home inventory service industry -- and your business!! -- by sending a news release to your local media!

Purchase "Getting Publicity for Your Home Inventory Service Business" E-Report: