According to the National Mail Order Association Bridal Market Overview, research shows that while brides and grooms represent only 2.6% of all households in the United States, they account for up to 70% of major household items purchased.
ENGAGEMENT STATISTICS
- The average engagement in the United States lasts 15 months.
- During the engagement period, couples buy:
- $4 billion in furniture
- $3 billion in house wares
- $400 million in tableware
- $19 billion is spent buying presents at wedding gift registries.
- The average amount spent on a bridal gown is $800.
- Tuxedoes are typically purchased 5-6 months after the wedding gown.
- Bridesmaids' gowns are general purchased 3-4 months in advance of the event.
Target brides with this message:
You just received a lot of new things! And for most of it, you won't have a receipt. If something happens, you won't remember everything... An inventory is peace of mind for the newly married couple. Plus, it's time to increase your insurance coverage -- but don't overpay. An accurate home inventory will ensure all of your possessions are covered.
Look into local bridal fairs. To save costs, partner with a wedding vendor (a wedding photographer, equipment and party rental supplier, reception hall, etc.) to co-sponsor a table. Offer a home inventory gift certificate (valued at up to $300) as a door prize. Sponsor a drawing, with every entrant receiving a *free* jewelry inventory (up to $50) if they book their inventory within 60 days of their wedding. Capture e-mail addresses and send them follow-up e-mails every couple of months.
These are prime prospects.
- Newlyweds have a higher propensity for buying furniture electronics, and heavy and light appliances (vacuum cleaners, etc.)
- Newlyweds spend $50 to $150 in ready-made draperies.
- Engaged likely to be apartment dwellers and renters. (They will be substantially increasing the volume of their possessions as they move into their first home.)
